If I were buying something from a website, my first priority would be to find out if the supplier delivers the items to
Singapore. This Boden portal makes it easy for customers to locate such information by simply clicking on delivery. Users will be directed to a page where they will be able to find out all the relevant information they need on shipping and delivery. Other points that were also clear to its users were their return and exchange policies.
I am glad their information is simple to understand and allows the customer to be assured of their initial concerns, so they or at least I could start shopping. So I would my experience....
Variety and Range
Boden is a clothing company covers a broad range of selection for men, women and children. Their products are sold through mail order, shop front, telephone and their website. The website itself offers a wide variety of clothing lines and accessories in different colors for all genders and ages.
Types of products available: Clothings, knitwear, accessories like scarfs, hats.., shoes, nightwear and undergarments etc.
**Special highlights**
What is also interesting is that they even offer
'Outfit ideas' (see left) to help to suggest to all their customers how they could dress up for a particular season or occasion.
**End of special highlights**
SIMPLY FANTASTIC!!!
User Friendliness/interface and accessibility
Most importantly, I feel that I was greeted with a simple and neat website which does not require me to scroll and figure out where I could start looking. Information is well laid out and it was clear to me or maybe anyone who just one who just wishes to get something he/she wants and ignore irrelevant information.
**Special highlights**
1) The webpage has two search engines at the top of the website to allow users who know what they require through product codes and keywords.
2) To the left of the webpage is their range of clothing lines. Anyone who wishes to browse through their collection could just click on one of the many range and start shopping. Take for example.. Under the knitwear section, they have organized the wardrobe into subcatgegories (See left)....
3) Anyone who needs to gather some quick information before shopping could easily look through the headings for related information at the bottom of the page. One example - Choices for trousers are made easier with
Hemming guide and Trousers fit guide (see right).
**End of special highlights**
The website provides lots of information which customers would find useful as they navigate through the site. Each product page comes with simple to understand with legends, instructions and related clothing suggestions to help users along the way. The sizes were indicated and for those of us who were not sure of the local equivalence in size, there is a sizeguide!
However, certain webpage still require slightly more time to load. Improvements can be made on this aspect!
Product information 
Imagine going through all that you wanted and only finding out that it is out of stock. Worry not! A useful feature of the Boden online shopping site is that they actually tell you the stock levels for a particular clothing line.
Each product is displayed on a page of its own. Simple and clear description is being added for the ease of use. There are also useful features that allow users to zoom in to the products. There is the last section to showcase other products that customers might be interested in.
There are also detailed reviews are also available for those who need a second opinion at the end of each product page. Items will be rated on their fit, appearance, quality and value.
On the whole, it was relatively easy to use and information is clear and readily available to customers who require them.
Payment and Security
Checking out was what regular online shopping sites normally does, I simply do the shopping I decided and checkout. I was directed to the payment page where I had to register an account with Boden. To my surprise there is not much fields required to fill up, I simply had to input the necessary mandatory details like name, address and location. It allows flexiblity during purchase to provide special instructions for delivery. Gift vouchers are also available for sales. At the final payment page, they also indicated the delivery charges to Singapore. The checking out process was simple.
The company also ensured that the information entered at the checkout page is encrypted using the services of ‘VeriSign’.
They accept most credit cards however, the mode of payment is mainly limited to credit cards which main targets are mature adults and families.
Customer Service and redressThe customer journey is most customers would find friendly and easy to navigate. The information is simple and easy to understand, helpful information is always available and easily found within the portal. Any instructions given were helpful and foolproof because it is short and concise.
And Boden has absolutely no issue with customer return policy. They value the customer’s feedback and satisfaction through
online survey. It just makes shopping online at ease and easy.
Wouldn't you smile for that? =)
ConclusionThis website makes shopping a breeze for anyone who needs to do online shopping. The clean layout appeals to me because I could simply find information is clearly indicated and summarise for customers. What’s more it promotes consumer loyalty and referral services. Any customer who recommends a friend to the Boden website will be rewarded with cash in their Boden account. There is even also an overall draw with a huge prize to reward their customers which clearly is a great multi level marketing strategy.
Overall rating: 4.3/ 5
On overall, I had a positive experience from the way this website impresses and gain my confidence and trust the website is through the effort in presentation which explains my overall rating for Boden. There are still small areas of improvements to be made to the website such as providing better interphase for webpages with many photos and including other modes of payment such as paypal. This shopping experience changed my perception on shopping online. It is no longer the 'traditionlists' or rather, I will recommend this website to others.
I am sure that many other 'traditionalists' would still prefer to visit shops. I have gone through some sites exploring the possibilities of online shopping and tried out this particular clothing shop called 'Boden' -UK. Before I started looking through this portal, I set some standards which I have gathered from previous experiences.
If I were buying something from a website, my first priority would be to find out if the supplier delivers the items to Singapore. This Boden portal makes it easy for customers to locate such information by simply clicking on delivery. Users will be directed to a page where they will be able to find out all the relevant information they need on shipping and delivery. Other points that were also clear to its users were their return and exchange policies.
2) To the left of the webpage is their range of clothing lines. Anyone who wishes to browse through their collection could just click on one of the many range and start shopping. Take for example.. Under the knitwear section, they have organized the wardrobe into subcatgegories (See left)....
They accept most credit cards however, the mode of payment is mainly limited to credit cards which main targets are mature adults and families.
by Pei Yun @ 11:50 PM -
0 comments